Property remains one of the most valuable online verticals. You can either build a website for your own agency or a portal that aggregates many agents.
Agency website or portal?
| Agency site | Portal | |
|---|---|---|
| Goal | Generate leads for your own listings | Earn from many agents and sellers |
| Software | ATN Realtor | ATN Property Portal |
| Revenue | Commissions | Subscriptions, featured listings, ads |
Features that matter
- Search by location, type, price and features, with simple and advanced search forms
- Maps and geocoding
- Email alerts for new matching properties
- Bulk import by CSV
- Agent micro-sites with their own URL
- Mobile-first layout
Getting listings
Invite local agents with a free trial, import listings in bulk and offer free micro-sites. Private sellers can post directly, which increases content volume and traffic.
Monetization
Charge agents monthly subscriptions (with limits on listings), sell featured placements on search results and the home page, and offer premium agent micro-sites. Complement with banners for mortgage and legal providers.
SEO strategy
Create pages for each location and property type ("apartments for rent in [district]"), write neighborhood guides and keep listing pages fresh. See our SEO checklist.
