Once your Web store is ready for business, you need to drive buyers or "traffic" to your store. You can achieve this by having your Web store become a part of Stuff.com. As a result of aggressive marketing efforts and some of the best on-line stores on the Web, Stuff.com generates lots of consumer traffic. A store located in the Stuff.com increases the number of buyers that can find your Web store. To attract even more buyers to your Web store, Stuff.com includes the following proven traffic builders: Free, automatic search engine registration Free listing at www.stuff.com Advertising